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Hey I'm Harry
I help SaaS founders and teams drive revenue through conversion copywriting and messaging strategy.
Unlike most copywriters, I don’t do it because I love ‘words.’
I do it because I LOVE connecting great products with those who need them most.
Having consulted with SaaS founders for 3+ years. I know the SaaS funnel inside out across acquisition, activation, retention, and referrals.
I’ve developed deep connections and expertise in B2B SaaS industry.
How did you get here?
In a past life, I was an Environmental Scientist because I wanted to make a difference.
But in 2019, when I was traveling, I read a quote from Naval Ravikant that hit me like a ton of bricks…
‘You can’t have impact without leverage”
Meaning, that if you want to have a real impact in this world, you need reach or resources (labor, capital, or code).
That’s why I decided to pivot and acquire skills and help anyone in the world from anywhere and run my own business.
And I fell in love with helping founders and teams solve tough marketing problems.
Why SaaS?
Because people actually need it.
There’s a lot of ‘crap’ in this world, but SaaS and B2B services only survive if they help solve real problems.
![](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/WhatsApp-Image-2023-02-12-at-3.27.22-PM-1.jpeg.webp)
Why me?
I focus on
solving your problem
I tailor each project to your goals. Whether that’s helping you position your product towards your ideal customers, driving conversions, or boosting customer ACV.
Messaging strategy that's based on data
I run customer interviews, competitor analysis, and surveys to find out why your customers love you - pay you - and choose you over competitors to guide strategy.
Done-for-you Strategy and Layout
You get copy with a breakdown of the why behind my choices - how to implement it - and a partner who knows your business inside out for ongoing projects.
What I'm reading...
![positioning](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/positioning-194x300.jpeg.webp)
![alchemy](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/alchemy-191x300.jpeg.webp)
![copywriting handbook](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/copywriting-handbook-244x300.jpeg.webp)
![finding the right message](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/finding-the-right-message-198x300.jpg.webp)
![influence book](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/influence-book-200x300.jpg.webp)
![mastery](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/mastery-196x300.jpeg.webp)
![the boron letters](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/the-boron-letters-232x300.jpeg.webp)
![musashi](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/musashi-220x300.jpeg.webp)
![pc](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/pc-200x300.jpeg.webp)
![stephen king on writing](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/stephen-king-on-writing-196x300.jpg.webp)
![tctbdl](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/tctbdl-196x300.jpeg.webp)
![the obsacle is the way](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/the-obsacle-is-the-way-212x300.jpeg.webp)
![the war of art](https://www.elementscopy.com/wp-content/webp-express/webp-images/uploads/2023/02/the-war-of-art-187x300.jpeg.webp)
![](https://www.elementscopy.com/wp-content/uploads/2024/02/Leigh-Farmer-Photo-V2-with-background-Low-Res-683x1024.webp)
5 random things about me...
- I was an environmental scientist in a past life. My scientific approach, drive for results, and ability to question my assumptions mean I’m a great strategic thinker.
- I love to travel. From 2019 to 2022 I lived in Australia and New Zealand. And love finding off-the-beaten-track experiences.
- Mountain biking, surfing, skating, and freediving. Extreme sports are my thing.
- I’m addicted to ‘email swiping.’ You’ll find me abandoning carts and creating ‘burner’ emails just to see what people are doing.
- I live in the sticks. On the edge of a UK national park. You’ll find me sitting by the fire, nipping for quick mountain bike rides, and hiking with friends.
Got Questions? Want to get started?
I only work with clients who have found product-market fit (AKA – people buy what you’re selling) If that’s you, let’s talk.