Handpicked SaaS and B2B copywriting projects

Not every project is here. In fact, I rarely update this. If there is something specific you’re looking for, drop me a line. I’d love to share what I’ve got in the works.

Messaging strategy | web copy

Webserv

Webserv is a full-service agency that came to me wanting to overhaul the site to pair with its new positioning. Webserv went through the full website copywriting process. And CEO, Preston Powell said, “He interviewed our customers and positioned our service to speak directly to them.” Check out the project to see the pages.

Messaging strategy | web copy​

MEDDICC

MEDDICC’s is founded by Andy Whyte and is one of the leading partners for those who want to implement the MEDDIC sales methodology within their team.

As their suite of products has evolved, the team called me into to create a page that reflected the full value of their current offering for B2B and enterprise teams.

Web copy | Landing pages | Emails | content

Mockuuups Studio

I’ve been consulting closely with Mockuuups on an ongoing basis for several years. Starting at the core homepage asset, we’ve since optimised their pricing page, email flows, and built out a suite of competitor comparison pages. Results include a 43% lift in homepage sign-ups. 8K+ leads generated from comparison pages.

emails

Geekflare API

Geekflare came to me with an activation problem. Users were singing up but not using the product. I came in to plot and write an onboarding email sequence for them.

Messaging strategy | web copy | landing pages

VEED STUDIO

VEED’s founder Sabba called me in to revamp four use case pages. Since then I’ve worked with their enterprise lead to put together VEED’s first ever PPC landing page campaign.

Landing pages

Testimonial

Testimonial’s founder Damon Chen, came to me wanting to put together a creator use case landing page for his product. I’ll soon be adding results from this page after Damon has run ad campaigns and newsletter sponsorship targeting this segment.

SEO content | emails | CRO

Mailmeteor

Since 2021, Mailmeteor has me on hand to deliver two SEO articles a month to steal traffic from their competition.

Since then we’ve gone onto to optimizing this traffic for conversion – creating bottom of funnel pages – and putting together email sequences to turn leads into customers.

landing pages

Revin (Paddle alternative)

I interviewed the team (sales, founder, and demo) to leverage their product and customer knowledge.

Then put together a comparison page for them to implement.

I’ll soon be adding results from this page after Dan and the team starts to bid on competitive search terms.

Want a competitor comparison page?

Check out my results and process here.

Are you next?

Websites, landing pages, and emails that drive results 👇

He knows how to convert visitors and knows the SaaS industry inside out

Damon Chen
Testimonial.to - Founder

"43% lift in homepage sign-ups. 8K+ leads generated from comparison pages. 300% increase in organic traffic."

“We knew how to position ourselves for a long time, but we struggled with writing and expressing our value toward our customer base. I can't even express how happy I feel after launching our brand new landing pages.

Harry isn’t merely a ‘writer,’ more of a conversion-minded sparring partner.

His collaborative approach, and drive to research & discover what motivates and will provide value to our customers is what sets him apart.

It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
David Stefanides
Mockuuups Studio - Co-Founder

He is a joy to work with and can't recommend him enough.

I have been working with Harry on a range of projects from writing sales landing pages to polishing internal comms. I am always impressed with his versatility, care, and ultimately his output. He is a joy to work with and can't recommend him enough.
Sabba Keynejad
CEO and Co-Founder of VEED

He interviewed our customers and positioned our service to speak directly to them.

After researching and interviewing several sales copywriters, I found and hired Harry.

My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.

I highly recommend Harry!
Preston Powell
CEO - Webserv.io

A happy client and a lot less work for me.

I brought Harry in to work on a homepage for a seed-stage SaaS startup.

I got a copywriter who had done their homework and was equipped to make a very meaningful contribution to the project. Harry took my research and brief, organized and analyzed it in an intelligent way, poked and prodded at my ideas and rationale, and presented a solid first draft.

The result? A happy client and a lot less work for me.
Josh Garofalo
Copywriter and Consultant

Breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.

While developing our GTM Strategy we searched tirelessly for the right copywriter. When we were referred to Harry we knew he was the right guy for the job.

His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.

He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
Corey Gladwell
CEO at SyntropyINC, Founder at Authrs.io, 4X Best Selling Author & Investor