BrightLocal Copywriting Case Study

Re-positioning and 10-page website project

BrightLocal is the leading Local SEO platform.

This is one of my largest project to date where the team called me in to pull-out and communicate their differentiated positioning into messaging. And revamp their core website pages.

BrightLocal went through the conversion copywriting process to put together 10 core pages so they could attract more of their dream customers:

  • Team interviews (founder, sales, and marketing)
  • Customer interviews (with testimonial collection and recordings for the team to keep.)
  • Competitive research.
  • Customer pains, dreams, and desires synthesis. 
  • Jobs to be done analysis.
  • Positioning and messaging strategy.
  • Homepage, use case pages, feature pages, pricing page and about page.  
  • Wire-framing for design and dev implementation.

Homepage Before:

Homepage After:

Use case and feature pages (more coming soon)

Got questions? Or wanna discuss a project?